Estefanía Ruiz Mendoza

Norwegian airline company, where I have been in charge of planning and coordinating the weekly email send out, promotional and inspirational campaigns with the marketing team. These tasks become more intense and require more planning when the high season comes "Summer, Christmas or Easter" and deadlines have to be met.

Produce, implement and analyze the email campaigns in different markets and languages as well as optimizing KPI's and metrics (open rate, click and conversion rate, new opt-ins and unsubscribes, spam lists and blacklisting). The goal is to evaluate the performance for future campaigns. In addition, to promote the channel growth and the company business its very important analyzed the different profiles and generate segmentations according to the recipient behavior and interactions.

Roles:

• Automation and personalization tools.
• A/B test to establish the most effective campaigns.
• Customer Lifecycle Strategies.
• Implementation tools like "Send Time Optimization" or "Prepare and Send".

Knowledge and technologies:

• Oracle Responsys
• Adobe Creative Suite
• CRM
• Email Marketing
• Office 365
• Marketing B2B
• Automation
• Segmentation
• Deliverability
• Email on Acid
• Google Analytics
• Power BI

Real Estate Company based on the Costa del Sol, the marketing plan strategies are focused on online and offline design for different European markets.

Roles:

• Design and plan the visual phase.
• Make the HTML+CSS layout of websites, landing pages and email.
• Design and produce email marketing campaigns in Silverpop with the goal of generate conversions and visits.
• Carry out the editorial layout of the Hot Properties magazine including the design of all the advertisements that are printed in the magazine.
• Creation of all the corporate elements related to the company.

Knowledge and technologies:

• Silverpop
• Adobe Creative Suite
• WordPress
• Email Marketing
• HTML+CSS
• Office 365
• Layout Design
• Google Analytics
• CorelDRAW
• Google Analytics
• Bootstrap
• Branding

Company dedicated to online gaming where I worked creating the design and layout of online marketing campaigns, mainly focused on games, social networks or affiliate projects. I also made websites and landing pages applied responsively with usability to generate traffic on the website. The main goal is to achieve good interaction from the visitors.

Knowledge and technologies:

• Adobe Creative Suite
• HTML+CSS
• JavaScript
• UX/UI
• Office 365
• Google Analytics
• Responsive Design
• JavaScript
• Google Fonts
• Coda
• CorelDRAW
• Usability

Advertising and communication agency in which I carried out complete marketing campaigns for different companies. In this sense, my role was from researching the brand and logo design to establishing its corporate identity and applications in different print and online media.

Knowledge and technologies:

• Adobe Creative Suite
• Office 365
• CorelDRAW
• FreeHand
• QuarkXPress
• Corporate Identity
• Branding
• Sign Board
• Large-scale Design
• Layout Design
• Print
• Merchandasing

Company specialized in advertising print editions such as magazines, newspapers and city street guides and maps for small and medium-sized companies. My task was the design of corporate identities and all the graphic solutions adapted to each client and entity.

Knowledge and technologies:

• Adobe Creative Suite
• Office 365
• CorelDRAW
• FreeHand
• Layout Design
• Print
• Merchandasing
• QuarkXPress
• Corporate Identity
• Branding
• Sign Board

Publishing company of headers like La Revista de Sotogrande, El Periódico de Sotogrande, El Periódico de San Roque and La Bocha. My task was the realization of the layout and content design for the different media, but also its final phase. In this phase, the material had to be prepared and checked to be sent to print with the generation of PDF's and tests to verify that the product was correct to be printed.

Knowledge and technologies:

• Adobe Creative Suite
• Office 365
• CorelDRAW
• FreeHand
• QuarkXPress
• Adobe Acrobat Distiller
• Print Preparation
• Corporate Design
• Print Techniques
• Merchandising